The Alima Mineral Makeup opens up new possibilities in decorative cosmetics. Their various make-up products consist exclusively of 100% pure natural mineral pigments in powder form and are therefore suitable for skin with allergies and neurodermatitis.

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Whether your goal is lengthening or volumizing, we've got you covered with our collection of black, brown and clear mascara. Find non-toxic waterproof mascaras and formulations for sensitive eyes. 

Mascara

Eyes

Achieve a flawless, seamless finish with our selection of high-quality non-toxic foundations, concealers, bronzers, blushes and highlighters. 

Face

Makeup

Create a long-lasting makeup look with a primer. Oily skin? We've got you covered with pore-filling primers that'll smooth your skin. If you're looking for a radiance boost, shop our collection of glow primers. 

Primer

Whether you prefer full coverage or a sheer glow, create a flawless finish with our selection of antioxidant-rich formulas. From liquid to powder, find something just for you here. 

Foundation

Whether you're looking to cover dark circles or in need of a correcting cream, camouflage trouble spots with our selection of concealers formulated to keep you flawless all day long. 

Concealer

Reduce oil and shine and keep your makeup looking flawless all day with a setting powder. From loose to pressed and translucent, find what you're looking for here. 

Setting Powder

Brighten your complexion with our selection of high-quality non-toxic, powder and cream blushes and illuminate with highlighters and bronzers. 

Cheeks

Brighten your complexion with a pop of color, from bright pinks to peach tones, add a natural flush to your cheeks with our collection of cruelty-free blushes.

Blush

Whether you prefer a powder, cream or liquid formula, create a sun-kissed glow with a bronzer. Shop top clean beauty brands and find your perfect glow. 

Bronzer

Give your skin a radiant glow with our edited selection of highlighters. Illuminate with a liquid, cream or stick highlighter formulated with pure ingredients.

Highlighters & Luminzers

From a subtle look to a nighttime goddess, explore our wide collection of clean cosmetics. Non-toxic, effective and 100% cruelty-free.  

For long-lasting eye makeup, it's all about creating the perfect base. Browse our curated selection of eye primers crafted from pure ingredients. 

Eye Primer

Discover high-quality, pigmented eyeshadows essential for creating a long-lasting makeup look. From bold, smoky eyes to subtle tones, shop our selection of liquid, gel and powder eyeshadows.

Eyeshadow

Whether you prefer gel, cream or pencil, create the perfect cat eye with our curated selection of premium eyeliners. 100% cruelty-free and non-toxic. 

Eyeliner

Enhance your natural brows with a brow gel to create feathered brows. For more definition, explore our collection of pomades and pencils to give you a runway-ready look. 

Brow

From a bold lip color to a neutral shade, explore our collection of lip products to suit your makeup needs.  

Lips

Find your perfect shade from our selection of luxurious, high-performing lipsticks. From matte, stain and cream lipstick, we've got you covered. 

Lipstick

Create a flawless finish and a seamless application with our selection of high-quality tools. 

Tools

From eyeshadow brushes to lip brushes, we've got you covered with all the makeup brushes you need to achieve a flawless finish. 

Brushes

Enhance your eyes and achieve a seamless finish with high-quality pencils, shadows, gels and mascaras that don't sacrifice performance. 

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